“Why should I do business with your law firm rather than with your competitors? Better yet, why should I hire a lawyer at all?”

That's the question your potential clients are asking themselves when they see your marketing. To win new clients, your marketing needs to immediately communicate the answer to this question.  

You must give prospects a compelling reason to choose you rather than some other law firm. The opportunity to start selling prospective clients on your firm starts before you speak to them … the selling starts in your ads.  

So, what do your ads say about you?  

Here’s the deal: Clients don't care about you or your law firm. They don’t care how long you’ve been in business or how great you are. They care about two things: “What’s in it for me?” and “How will I benefit from your services?”  

The legal advertising space that is cluttered with cookie-cutter ads and the same message over and over is actually a good thing for you. This gives you a golden opportunity to stand out from your competition.  

How do you do this? You get a USP. NOW.

So, how do you get a USP? 

A Unique Selling Proposition isn’t something you can just pick up at the local store. It needs to be carefully considered so that it fits in with your law practice and the way your firm functions – or better still, with the way your law firm is going to function in order to truly differentiate yourself from your competitors.  

The single biggest mistake lawyers make in marketing their law firms is not having a USP.  

Fortunately for you, I’ve incorporated a toolkit into my free report, The Single Biggest Mistake Lawyers Make In Marketing Their Law Firms, that guides you through the steps needed to create a USP for your own law practice.

This toolkit will give you a concise, complete and compelling statement that sets you apart from your competition. Once you’ve got it, you can use it in every way imaginable to position your law firm as the go-to firm in your market.  

To get your FREE copy of my free report and toolkit, The Single Biggest Mistake Lawyers Make In Marketing Their Law Firms, enter your name and email address in the form below for instant access.